TY  - JOUR
AB  - Provides an overview of ecological feminism (ecofeminism) and discusses the implications for marketing. Shows how ecofeminist perspectives demand that we question not only the destruction of the environment but also our fundamental social relations and structures. Illustrates marketing’s contribution to ecopatriarchy with examples from the marketing academy and the advertising world. Concludes by asking marketers to rethink certain basic marketing principles.
VL  - 15
IS  - 7
SN  - 0263-4503
DO  - 10.1108/02634509710193190
UR  - https://doi.org/10.1108/02634509710193190
AU  - McDonagh Pierre
AU  - Prothero Andrea
PY  - 1997
Y1  - 1997/01/01
TI  - Leap‐frog marketing: the contribution of ecofeminist thought to the world of patriarchal marketing
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 361
EP  - 368
Y2  - 2024/04/24
ER  -