TY  - JOUR
AB  - Explores the “glasshouse effect” that women marketing managers may experience as they carry out their marketing roles. Addresses, specifically, the invisible organizational environments which constrict and stifle values which are traditionally perceived as “feminine” in the workplace. Research with women in marketing management indicates that these barriers are not only vertical, as implied by the phrase “the glass ceiling”, but also horizontal, and are consequently more appropriately encapsulated in the image of a “glasshouse”, a colloquial term for a prison.
VL  - 15
IS  - 7
SN  - 0263-4503
DO  - 10.1108/02634509710193145
UR  - https://doi.org/10.1108/02634509710193145
AU  - Maclaran Pauline
AU  - Stevens Lorna
AU  - Catterall Miriam
PY  - 1997
Y1  - 1997/01/01
TI  - The “glasshouse effect”: women in marketing management
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 309
EP  - 317
Y2  - 2024/04/19
ER  -