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American sogo shosha: American trading companies in the twenty‐first century

Paul Herbig (Texas A&M International University, Laredo, Texas, USA)
Alan T. Shao (University of North Carolina at Charlotte, North Carolina, USA)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 November 1997

1279

Abstract

Japanese General Trading Companies or sogo shoshas have been instrumental in the phenomenal Japanese economic miracle of the last 40 years. In 1982, the USA passed the Export Trading Company Act to home grow its own sogo shoshas; to date the Act has been ineffective ‐ yet the need remains. Examines what trading companies are and what functions they perform. Observes the steps that need to be taken to make them profitable and successful. Postulates that trading companies are an integral part of this country’s future.

Keywords

Citation

Herbig, P. and Shao, A.T. (1997), "American sogo shosha: American trading companies in the twenty‐first century", Marketing Intelligence & Planning, Vol. 15 No. 6, pp. 281-290. https://doi.org/10.1108/02634509710184866

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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