Conducting a situation analysis for volunteer organizations: an improved model

Abstract

Asserts that competitive pressures make careful applications of marketing management tools imperative for the survival of time‐dependent non‐profit organizations. Illustrates a pragmatic tool which a volunteer‐dependent organization can use to determine its strengths and weaknesses vis‐à‐vis the competition. This tool is used to assess the competitive weaknesses and strengths of Big Brothers/Big Sisters vis‐à‐vis Special Olympics. Concludes by offering constructive advice as to how Big Brothers/Big Sisters can turn a “latent competitive advantage” into a “solid competitive advantage”.

Citation

Yavas, U. and Riecken, G. (1997), "Conducting a situation analysis for volunteer organizations: an improved model", Marketing Intelligence & Planning, Vol. 15 No. 6, pp. 265-272. https://doi.org/10.1108/02634509710184848