Methodological consistency and rigour continue to be remaining challenges in cross‐cultural research. Scholars need to reach a degree of standardization in the choice and application of research methods in conducting research across national and cultural boundaries. Seeks to propose a general framework for conducting cross‐cultural research and to demonstrate the use of such a framework to a specific research domain ‐ global sourcing activities. In the process reviews the existing empirical work in global sourcing and illustrates the application of appropriate research procedures.
Tamer Cavusgil, S. and Das, A. (1997), "Methodology issues in cross‐cultural sourcing research ‐ a primer", Marketing Intelligence & Planning, Vol. 15 No. 5, pp. 213-220. https://doi.org/10.1108/02634509710177279Download as .RIS
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