TY  - JOUR
AB  - Reviews an approach to information systems development through the medium of a case study. The case study looks specifically at the introduction of an information technology (IT) system into a well known retail organization. Gives particular attention to how the retailer tried to satisfy its organizational objectives through the introduction of the system. First presents a review of some approaches to integrating business and IT strategies into an organization, examining the steps an organization should undertake to ensure success. Explores this further through the examination of the approach that the retailer itself took to introduce the information technology system.
VL  - 15
IS  - 2
SN  - 0263-4503
DO  - 10.1108/02634509710165902
UR  - https://doi.org/10.1108/02634509710165902
AU  - Burden Rebecca
AU  - Proctor Tony
PY  - 1997
Y1  - 1997/01/01
TI  - Information systems development in retailing
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 106
EP  - 111
Y2  - 2024/04/24
ER  -