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Information systems development in retailing

Rebecca Burden (Independent Researcher, UK)
Tony Proctor (Keele University, Staffordshire, UK)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 April 1997

2006

Abstract

Reviews an approach to information systems development through the medium of a case study. The case study looks specifically at the introduction of an information technology (IT) system into a well known retail organization. Gives particular attention to how the retailer tried to satisfy its organizational objectives through the introduction of the system. First presents a review of some approaches to integrating business and IT strategies into an organization, examining the steps an organization should undertake to ensure success. Explores this further through the examination of the approach that the retailer itself took to introduce the information technology system.

Keywords

Citation

Burden, R. and Proctor, T. (1997), "Information systems development in retailing", Marketing Intelligence & Planning, Vol. 15 No. 2, pp. 106-111. https://doi.org/10.1108/02634509710165902

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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