TY  - JOUR
AB  - Based on an address to the Swedish Marketing Federation, considers how much longer conventional methods of consumer market research can be considered state of the art when academic study has moved into its postmodern phase.
VL  - 15
IS  - 2
SN  - 0263-4503
DO  - 10.1108/02634509710165858
UR  - https://doi.org/10.1108/02634509710165858
AU  - Thomas Michael J.
PY  - 1997
Y1  - 1997/01/01
TI  - Consumer market research: does it have validity? Some postmodern thoughts
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 54
EP  - 59
Y2  - 2024/04/25
ER  -