TY - JOUR AB - Illustrates marketplace practice in some of the dynamic, development‐oriented economies of East Asia. Argues that Western businesses engaging in the region for the first time do not always recognize the major impact which the industrial development policies of non‐Western governments have on their domestic markets and local marketing practice. Consequently, marketing’s key activities and day‐to‐day priorities can be very different in a “managed” economy. VL - 14 IS - 3 SN - 0263-4503 DO - 10.1108/02634509610117357 UR - https://doi.org/10.1108/02634509610117357 AU - Robins Fred PY - 1996 Y1 - 1996/01/01 TI - Marketing in a “managed” economy T2 - Marketing Intelligence & Planning PB - MCB UP Ltd SP - 45 EP - 56 Y2 - 2024/03/29 ER -