Marketing in a “managed” economy
Abstract
Illustrates marketplace practice in some of the dynamic, development‐oriented economies of East Asia. Argues that Western businesses engaging in the region for the first time do not always recognize the major impact which the industrial development policies of non‐Western governments have on their domestic markets and local marketing practice. Consequently, marketing’s key activities and day‐to‐day priorities can be very different in a “managed” economy.
Keywords
Citation
Robins, F. (1996), "Marketing in a “managed” economy", Marketing Intelligence & Planning, Vol. 14 No. 3, pp. 45-56. https://doi.org/10.1108/02634509610117357
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited