TY  - JOUR
AB  - Believes that organizations need to match their internal marketing programmes to fit with their external marketing orientation. According to the contingency view of marketing, we can achieve organizationally desirable outcomes, by managing the factors that lead to “mediators” in the form of employee trust and organizational commitment. Presents the findings of a study, based on a survey of 513 patient contract employees in a major public hospital, ascertaining that organizational commitment and dimensions of trust have different antecedents and relationships with preferred organizational outcomes. Argues that organizations which emphasize flexibility and customer orientation will need to develop organizational commitment and trusting relationships with their employees through appropriate internal strategies.
VL  - 14
IS  - 3
SN  - 0263-4503
DO  - 10.1108/02634509610117348
UR  - https://doi.org/10.1108/02634509610117348
AU  - Iverson Roderick D.
AU  - McLeod Colin S.
AU  - Erwin Peter J.
PY  - 1996
Y1  - 1996/01/01
TI  - The role of employee commitment and trust in service relationships
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 36
EP  - 44
Y2  - 2024/04/24
ER  -