Environmental decision making: research issues in the cosmetics and toiletries industry

Andrea Prothero (University of Stirling, Stirling, UK)

Marketing Intelligence & Planning

ISSN: 0263-4503

Publication date: 1 April 1996


Examines the array of areas within society that are having an impact and are likely to be affected by transition to a new, green world. Focuses on a research project currently under way in the cosmetics and toiletries industry, examining the impact of environmentalism on this industry; discusses specifically the role of marketing. Considers reasons for adopting a case‐based research methodology and explores the research questions adopted in the study. Discusses one of the case companies, placing emphasis on the research issues raised in the study.



Prothero, A. (1996), "Environmental decision making: research issues in the cosmetics and toiletries industry", Marketing Intelligence & Planning, Vol. 14 No. 2, pp. 19-25. https://doi.org/10.1108/02634509610110769

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Copyright © 1996, MCB UP Limited

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