Environmental decision making: research issues in the cosmetics and toiletries industry

Andrea Prothero (University of Stirling, Stirling, UK)

Marketing Intelligence & Planning

ISSN: 0263-4503

Publication date: 1 April 1996

Abstract

Examines the array of areas within society that are having an impact and are likely to be affected by transition to a new, green world. Focuses on a research project currently under way in the cosmetics and toiletries industry, examining the impact of environmentalism on this industry; discusses specifically the role of marketing. Considers reasons for adopting a case‐based research methodology and explores the research questions adopted in the study. Discusses one of the case companies, placing emphasis on the research issues raised in the study.

Keywords

Citation

Prothero, A. (1996), "Environmental decision making: research issues in the cosmetics and toiletries industry", Marketing Intelligence & Planning, Vol. 14 No. 2, pp. 19-25. https://doi.org/10.1108/02634509610110769

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 1996, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.