TY  - JOUR
AB  - In March 1994 British Gas began a major restructuring of its UK gas
business. In place of the 12 regions there are now five business units
– gas transport and storage, public gas supply, contract trading,
servicing, installation and retailing. Addresses issues relating to the
retailing business. Discusses how selective targeting of customers has
helped the company to achieve an increase in sales orders and a more
accurate customer profile, and has contributed to the success of The Gas
Collection catalogues.
VL  - 12
IS  - 6
SN  - 0263-4503
DO  - 10.1108/02634509410064169
UR  - https://doi.org/10.1108/02634509410064169
AU  - Carr Mike
PY  - 1994
Y1  - 1994/01/01
TI  - Database Marketing: Talking Direct to Our Listening Customers
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 12
EP  - 14
Y2  - 2024/04/24
ER  -