Deliberation in Grocery Shopping: : Prospects for the Adoption of a Retailing Technology
Ugur Yavas
(Professor of Marketing at the East Tennessee State University,
Tennessee, USA)
809
Abstract
By using the conceptual framework of shopping deliberateness paradigm, investigates prospects for the adoption of supermarkets in Saudi Arabia. Results raise some questions on the efficacy of deliberate shopping behaviour as a correlate of supermarket adoption.
Keywords
Citation
Yavas, U. (1994), "Deliberation in Grocery Shopping: : Prospects for the Adoption of a Retailing Technology", Marketing Intelligence & Planning, Vol. 12 No. 2, pp. 32-37. https://doi.org/10.1108/02634509410057473
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited