By using the conceptual framework of shopping deliberateness paradigm, investigates prospects for the adoption of supermarkets in Saudi Arabia. Results raise some questions on the efficacy of deliberate shopping behaviour as a correlate of supermarket adoption.
Yavas, U. (1994), "Deliberation in Grocery Shopping: : Prospects for the Adoption of a Retailing Technology", Marketing Intelligence & Planning, Vol. 12 No. 2, pp. 32-37. https://doi.org/10.1108/02634509410057473Download as .RIS
MCB UP Ltd
Copyright © 1994, MCB UP Limited