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Consensus Forecasting Using Relative Error Weights

Conway Lackman (Associate Professor in the Palumbo School of Business at Duquesne University, Pittsburgh, Pennysylvania, USA)
Charles Brandon (Associate Professor at Rollins College, Winter Park, Florida, USA)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 February 1994

1078

Abstract

Employs weights based on relative errors produced by two or more models to formulate a consensus forecast. This method better captures changing patterns through time and sharply reduces size of forecast error.

Keywords

Citation

Lackman, C. and Brandon, C. (1994), "Consensus Forecasting Using Relative Error Weights", Marketing Intelligence & Planning, Vol. 12 No. 1, pp. 37-41. https://doi.org/10.1108/02634509410052649

Publisher

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MCB UP Ltd

Copyright © 1994, MCB UP Limited

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