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International Procurement: A Matter of Relationships

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 July 1993

223

Abstract

For firms, small and large alike, the move towards internationalization implies a different role for every aspect of the organization. One important function within the firm that is becoming more and more global in orientation is the purchasing department. Many corporations realize that, in order to be successful and competitive, an expanded focus for this area is necessary. However, procurement activities on an international scale have unique considerations of which many of us may not be aware. In an effort to broaden our understanding in this area, discusses several important developments. Although they are somewhat diverse in nature, the underlying current is that the development of relationships is necessary in the international environment.

Keywords

Citation

Herbig, P.A. and O′Hara, B.S. (1993), "International Procurement: A Matter of Relationships", Marketing Intelligence & Planning, Vol. 11 No. 7, pp. 39-43. https://doi.org/10.1108/02634509310051560

Publisher

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MCB UP Ltd

Copyright © 1993, MCB UP Limited

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