Information Needs of Exporters: An Empirical Study of Turkish Exporters

Abstract

The identification and selection of attractive foreign markets is one of the most important concerns in exporting. This process requires using relevant, timely and useful information. Uses a sample of leading Turkish exporters to identify the information preferences of exporters in evaluating and selecting foreign markets. The findings reveal that significant differences exist in the perceived importance of different types of information across industries and principal export destinations. Specifically, principal export destination is found to be an important determinant of the information preferences of exporters.

Citation

Evirgen, C., Bodur, M. and Tamer Cavusgil, S. (1993), "Information Needs of Exporters: An Empirical Study of Turkish Exporters", Marketing Intelligence & Planning, Vol. 11 No. 2, pp. 28-36. https://doi.org/10.1108/02634509310027846