TY  - JOUR
AB  - A sample of 217 Saudi children was surveyed to determine the impact
of television commercials on their purchase behaviour. Reports the
results of this survey, broken down by gender and discusses their
implications. Offers suggestions for future research.
VL  - 11
IS  - 2
SN  - 0263-4503
DO  - 10.1108/02634509310027837
UR  - https://doi.org/10.1108/02634509310027837
AU  - Yavas Ugur
AU  - Abdul‐Gader Abdulla
PY  - 1993
Y1  - 1993/01/01
TI  - Impact of TV Commercials on Saudi Children′s Purchase
Behaviour
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 37
EP  - 43
Y2  - 2024/04/20
ER  -