Consumer Perceptions of the Environmental Impact of an Industrial Service

Abstract

Aims to redress a research gap on green issues through its focus on consumer perceptions of environmental nuisances arising in a service setting (freight transport). Presents the results of the preliminary stage of a large‐scale study, which consisted of semi‐structured personal interviews with members of the general public. Following a descriptive comparison of nuisances arising from road and rail freight transport, tests a number of hypotheses generated from the limited available research on socio‐demographic and situational factors which are likely to impinge on individuals′ perceptions of environmental nuisances.

Citation

Bohlen, G.M., Diamantopoulos, A. and Schlegelmilch, B.B. (1993), "Consumer Perceptions of the Environmental Impact of an Industrial Service", Marketing Intelligence & Planning, Vol. 11 No. 1, pp. 37-48. https://doi.org/10.1108/02634509310024155