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Constructing a Knowledge Base for a Marketing Expert System

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 November 1992

Abstract

Originates from a research project which aims to investigate the potential for “intelligent” computer models as decision‐support tools, with particular emphasis on strategic analysis. Describes field work carried out with the intention of validating the working models which have been developed. The fieldwork produced a number of useful suggestions whereby the particular model could be enhanced, as well as demonstrating the potential for applying intelligent models in practice.

Keywords

Citation

Curry, B., Moutinho, L. and Davies, F. (1992), "Constructing a Knowledge Base for a Marketing Expert System", Marketing Intelligence & Planning, Vol. 10 No. 11, pp. 12-20. https://doi.org/10.1108/02634509210021555

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited