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The Handshake as Non‐verbal Communication in Business

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 September 1992

3313

Abstract

The first thing you do when you meet someone in a business context is to tell that person who you think you are, who you think they are, and what you think the nature of your relationship is going to be. Explores some of the issues which surround the handshake in a business setting and discusses some of the characteristics and meanings of handshakes, with special attention to gender and cultural differences. The argument is made that, if there is a problem in the workplace for uninitiated, untrained persons with handshaking, it would be worthwhile addressing communication skill in an educational setting.

Keywords

Citation

Wesson, D.A. (1992), "The Handshake as Non‐verbal Communication in Business", Marketing Intelligence & Planning, Vol. 10 No. 9, pp. 41-46. https://doi.org/10.1108/02634509210020132

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited

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