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The Learning Organization: How Planners Create Organizational Learning

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 June 1992

1713

Abstract

Looks at Shell′s organization and at mechanistic and networking cultures. Discusses individual and organizational learning and gives pointers to the best methods, as practised by Shell′s planning specialists. Concludes that if a company is not a learning organization then it may find it difficult to become one. Its first priority needs to be to develop the quality of its organizational conversation.

Keywords

Citation

Galer, G. and van der Heijden, K. (1992), "The Learning Organization: How Planners Create Organizational Learning", Marketing Intelligence & Planning, Vol. 10 No. 6, pp. 5-12. https://doi.org/10.1108/02634509210018702

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited

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