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Journey to Marketing Clubland

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 February 1992

Abstract

The emergence of marketing clubs has been made possible by database technology. Reviews the published literature in depth and categorizes clubs from suspects to regular subscribers. Analyses three new clubs launched by MCB University Press for readers and authors showing achievements to date.

Keywords

Citation

Wills, G. and Wills, J. (1992), "Journey to Marketing Clubland", Marketing Intelligence & Planning, Vol. 10 No. 2, pp. 22-36. https://doi.org/10.1108/02634509210012104

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited