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Public Relations – Developments

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 February 1992

Abstract

Describes changes and developments taking place in public relations in the UK. Such description is predicated on change in the external environment facing business organizations, increased expenditure on staffing and public relations activities, and teaching developments in this innovative management field. But the main causatory factors are fuzzy market boundaries, changing publics, and short‐lived competitive advantages. A hypothetical company example is used to illustrate how public relations might be used to build relations with key target audiences.

Keywords

Citation

Kitchen, P.J. and White, J. (1992), "Public Relations – Developments", Marketing Intelligence & Planning, Vol. 10 No. 2, pp. 14-17. https://doi.org/10.1108/02634509210012087

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited