Assessing National Competitive Superiority: An Importance‐Performance Matrix Approach

Abstract

Extends the application of a well‐established strategic marketing planning technique (the Importance‐Performance Matrix Approach) to the assessment of a country′s strengths and weaknesses in attracting foreign investments. Following a description of the approach and its rationale, the Importance‐Performance framework is applied in analysing Singapore′s competitiveness along various infrastructural and environmental attributes. Discusses the implications of the findings.

Citation

Meng Leong, S. and Tiong Tan, C. (1992), "Assessing National Competitive Superiority: An Importance‐Performance Matrix Approach", Marketing Intelligence & Planning, Vol. 10 No. 1, pp. 42-48. https://doi.org/10.1108/02634509210007902