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Assessing National Competitive Superiority: An Importance‐Performance Matrix Approach

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 January 1992

Abstract

Extends the application of a well‐established strategic marketing planning technique (the Importance‐Performance Matrix Approach) to the assessment of a country′s strengths and weaknesses in attracting foreign investments. Following a description of the approach and its rationale, the Importance‐Performance framework is applied in analysing Singapore′s competitiveness along various infrastructural and environmental attributes. Discusses the implications of the findings.

Keywords

Citation

Meng Leong, S. and Tiong Tan, C. (1992), "Assessing National Competitive Superiority: An Importance‐Performance Matrix Approach", Marketing Intelligence & Planning, Vol. 10 No. 1, pp. 42-48. https://doi.org/10.1108/02634509210007902

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited