Construction Export Marketing: The Singapore Experience

Marketing Intelligence & Planning

ISSN: 0263-4503

Publication date: 1 January 1992

Abstract

Most large‐scale construction projects in developing countries used to be dominated by contracting firms from the developed world. This phenomenon was observed in the construction industry of Singapore. However, over the last two or three decades, local contracting firms in Singapore were groomed to take on more sophisticated and complex contracts in the domestic market; Singaporean construction firms are now even exporting their accumulated expertise overseas. Traces the development of the construction industry in Singapore and synthesizes the Government‐led national marketing effort which has collectively provided assistance and encouragement for local construction firms to venture into overseas markets. Construction export marketing at the national level is emphasized. The lessons which can be learned from the Singapore experience would be useful for other developing countries in search of a similar paradigm in economic development and export marketing.

Keywords

Citation

Sui Pheng, L. (1992), "Construction Export Marketing: The Singapore Experience", Marketing Intelligence & Planning, Vol. 10 No. 1, pp. 29-41. https://doi.org/10.1108/02634509210007894

Publisher

:

MCB UP Ltd

Copyright © 1992, MCB UP Limited

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