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Recessionary Marketing

Marketing Intelligence & Planning

ISSN: 0263-4503

Publication date: 1 January 1992

Abstract

Summarizes the findings of the VAR 1991 Market Research report which surveys the market research industry and examines the importance attached to various marketing activities, particularly in the light of the current recession. Highlights three main topics: the importance of market research to successful marketing; performance ratings for market research agencies; the weaknesses to be addressed by those agencies.

Keywords

Citation

Marks, R. (1992), "Recessionary Marketing", Marketing Intelligence & Planning, Vol. 10 No. 1, pp. 27-28. https://doi.org/10.1108/02634509210007849

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited