TY  - JOUR
AB  - Looks at how neural network technology can be used to learn
marketing data patterns and help build up marketing decision support
systems. Marketing abounds with potential applications for this method.
Provides analysis and some illustrations of how the technology can be
used in place of more traditional approaches. Neural network technology
can deal with both analogue and binary data patterns and can be employed
to emulate an expert system. Discusses one modestly priced system now
available for use with personal computers.
VL  - 10
IS  - 1
SN  - 0263-4503
DO  - 10.1108/02634509210007830
UR  - https://doi.org/10.1108/02634509210007830
AU  - Proctor R. A.
PY  - 1992
Y1  - 1992/01/01
TI  - Marketing Decision Support Systems: A Role for Neural
Networking
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 21
EP  - 26
Y2  - 2024/09/24
ER  -