TY  - JOUR
AB  - The factor congruency technique is introduced as a tool for
cross‐cultural or comparative research efforts, where similarities and
differences in the responses of subjects from different samples are
investigated. A comparative study of store selection criteria of US and
Turkish consumers is employed to demonstrate the use of the technique.
VL  - 9
IS  - 2
SN  - 0263-4503
DO  - 10.1108/02634509110006120
UR  - https://doi.org/10.1108/02634509110006120
AU  - Tamer Cavusgil S.
AU  - Yavas Ugur
AU  - Elvey Lisa A.
PY  - 1991
Y1  - 1991/01/01
TI  - Stability of Store Selection Criteria: A Multinational
Study
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 23
EP  - 28
Y2  - 2024/04/24
ER  -