To read this content please select one of the options below:

Competitive Strategies in Banking – Sustainable Niches or Blind Alleys?

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 February 1990

354

Abstract

Competition, both national and international, is increasing in virtually every industry. The key features and the implications of this trend are outlined with specific reference to the banking and financial services industry. The results of research carried out on behalf of one clearing bank into how financial institutions are facing and responding to these trends are detailed in order to identify potential market niches and segments which could be developed.

Keywords

Citation

Clarkson, A.H. and Stone, M.A. (1990), "Competitive Strategies in Banking – Sustainable Niches or Blind Alleys?", Marketing Intelligence & Planning, Vol. 8 No. 2, pp. 21-27. https://doi.org/10.1108/02634509010006446

Publisher

:

MCB UP Ltd

Copyright © 1990, MCB UP Limited

Related articles