TY  - JOUR
AB  - Complexity and uncertainty have increasingly become the key
elements in the operating environment for UK financial services firms in
the last decade. These environmental pressures have pushed financial
services organisations into developing marketing information and
research strategies which will help them restore some stability to their
business. The emerging marketing information and research strategies
amongst the largest UK financial services companies are illustrated and
the implications for the marketing research industry both now and in the
future are examined.
VL  - 7
IS  - 7/8
SN  - 0263-4503
DO  - 10.1108/02634509010003773
UR  - https://doi.org/10.1108/02634509010003773
AU  - Morgan Neil A.
PY  - 1989
Y1  - 1989/01/01
TI  - Developing Information Strategies in the UK Financial
Services Sector
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 24
EP  - 28
Y2  - 2024/09/19
ER  -