Developing Information Strategies in the UK Financial Services Sector

Abstract

Complexity and uncertainty have increasingly become the key elements in the operating environment for UK financial services firms in the last decade. These environmental pressures have pushed financial services organisations into developing marketing information and research strategies which will help them restore some stability to their business. The emerging marketing information and research strategies amongst the largest UK financial services companies are illustrated and the implications for the marketing research industry both now and in the future are examined.

Citation

Morgan, N.A. (1989), "Developing Information Strategies in the UK Financial Services Sector", Marketing Intelligence & Planning, Vol. 7 No. 7/8, pp. 24-28. https://doi.org/10.1108/02634509010003773