Anbar Abstracts Issue

Abstract

This special “Anbar Abstracts” issue of the Marketing Intelligence & Planning is split into nine sections covering abstracts under the following headings: Business Strategy; Marketing Strategy; Customer Service; Sales Management; Promotion; Marketing Research/Customer Behaviour; Product Management; Logistics and Distribution; Sundry.

Citation

Sandelands, E. (1994), "Anbar Abstracts Issue", Marketing Intelligence & Planning, Vol. 12 No. 3, pp. 1-48. https://doi.org/10.1108/02634503199400001