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By his works ye shall know him (Matthew 7:16)

Keith Crosier (Editor of Marketing Intelligence & Planning, 2004‐2007)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 8 February 2011

813

Abstract

Purpose

The purpose of this paper is to celebrate the remarkable work of the late Emeritus Professor Michael J. Thomas, as Editor of Marketing Intelligence & Planning (MIP ) over 21 years, and Founding Editor in perpetuity.

Design/methodology/approach

His long‐time Assistant Editor and eventual successor trawls the back issues and plumbs the depths of his own memory, to formalise the story of the man and his creation.

Findings

The undoubted success of MIP, at the time of the editorial handover the third‐most downloaded title in Emerald's massive stable, was entirely attributable to the work of its Founding Editor: his clear vision of an academic journal that was applicable to the real work of intelligence gathering and strategy planning; his extensive personal networks, his professional status, and the sheer force of his personality.

Practical implications

In the overheated current climate of academic research and publication, more journals should consider the merits of editorial prerogative as a precursor to formal double‐blind reviewing in the acceptance process. A strong and focused Editor is a prerequisite, of course.

Originality/value

The paper celebrates the history of MIP and, in the process, the life of Michael Thomas.

Keywords

Citation

Crosier, K. (2011), "By his works ye shall know him (Matthew 7:16)", Marketing Intelligence & Planning, Vol. 29 No. 1, pp. 22-29. https://doi.org/10.1108/02634501111102715

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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