Words of a feather: confessions of a Thomas Twitcher

Abstract

Purpose

The purpose of this paper is to celebrate the manifold contributions made by Michael Thomas, marketing professor extraordinary.

Design/methodology/approach

This paper is an exercise in autobiographical memory, coupled with the subjective personal introspective procedures advocated by many leading marketing scholars, most notably, Steven Gould and Morris Holbrook.

Findings

The paper shows that ornithology is an apt metaphor – analogy, rather – for Professor Thomas's many and varied contributions to marketing thought.

Originality/value

The paper comes closer than most to defining the quintessential Michael Thomas.

Citation

Brown, S. (2011), "Words of a feather: confessions of a Thomas Twitcher", Marketing Intelligence & Planning, Vol. 29 No. 1, pp. 9-21. https://doi.org/10.1108/02634501111102706