Structural determinants of household art expenditure

Abstract

Purpose

The purpose of this paper is to empirically investigate the influences of sociodemographic (SD), environmental, and marketing mix variables on household art expenditure.

Design/methodology/approach

Using the latest US census data collect from 140 metropolitan statistical areas, three stepwise multiple regressions are employed to identify the key determinants of household art expenditure and their directional impacts.

Findings

The paper evinces that a set of SD, environmental, and marketing mix variables explains a large percentage of variation of household art expenditure. In addition to that, these variables influence household art expenditure differently.

Research limitations/implications

Limited by data availability, this paper focuses on investigating the effects of variables with available measures. Future researchers are encouraged to include a broader range of variables in analysis whenever possible.

Practical implications

This paper suggests that art dealers use the approach adopted in this research to predict household art expenditure. Market entry decisions should be based on an assessment of market expansion potential and a full comprehension of the limitations imposed by an area's SD, environmental, and marketing mix characteristics.

Originality/value

This is the first study to empirically explain the variation of household art expenditure.

Citation

Jiang, J. (2009), "Structural determinants of household art expenditure", Marketing Intelligence & Planning, Vol. 27 No. 6, pp. 805-817. https://doi.org/10.1108/02634500910988690