TY  - JOUR
AB  - Advances in information technology have constantly impacted upon the global marketing strategies of firms. This paper assesses the implications that an Internet presence can bring to organisations’ global marketing strategies and evaluates the difficulties the Internet can pose to the global marketing strategies of firms, a topic often overlooked in published material. Providing real life examples of online corporate activism this article illustrates how the Internet facilitates an individual’s ability to hold corporations accountable for their actions and proposes strategies which marketers should consider when facing this other side of the Internet.
VL  - 21
IS  - 6
SN  - 0263-4503
DO  - 10.1108/02634500310499220
UR  - https://doi.org/10.1108/02634500310499220
AU  - Melewar T.C.
AU  - Smith Nichola
PY  - 2003
Y1  - 2003/01/01
TI  - The Internet revolution: some global marketing implications
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 363
EP  - 369
Y2  - 2024/04/24
ER  -