TY  - JOUR
AB  - This paper provides an analysis of the consumer buying decision process and discusses its impacts and implications for Internet retail store design. The paper begins with a brief overview of the consumer buying decision process, extracts desirable characteristics for an e‐commerce site, and evaluates a number of online stores and its corporate business characteristics. The implications for managers are to analyze the buying decision process and incorporate the requirements into the e‐commerce planning.
VL  - 21
IS  - 4
SN  - 0263-4503
DO  - 10.1108/02634500310480112
UR  - https://doi.org/10.1108/02634500310480112
AU  - Huarng Adam S.
AU  - Christopher Doris
PY  - 2003
Y1  - 2003/01/01
TI  - Planning an effective Internet retail store
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 230
EP  - 238
Y2  - 2024/04/24
ER  -