This paper provides an analysis of the consumer buying decision process and discusses its impacts and implications for Internet retail store design. The paper begins with a brief overview of the consumer buying decision process, extracts desirable characteristics for an e‐commerce site, and evaluates a number of online stores and its corporate business characteristics. The implications for managers are to analyze the buying decision process and incorporate the requirements into the e‐commerce planning.
CitationDownload as .RIS
MCB UP Ltd
Copyright © 2003, MCB UP Limited