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Planning an effective Internet retail store

Adam S. Huarng (College of Business and Economics, California State University, Los Angeles, California, USA)
Doris Christopher (College of Business and Economics, California State University, Los Angeles, California, USA)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 July 2003

4301

Abstract

This paper provides an analysis of the consumer buying decision process and discusses its impacts and implications for Internet retail store design. The paper begins with a brief overview of the consumer buying decision process, extracts desirable characteristics for an e‐commerce site, and evaluates a number of online stores and its corporate business characteristics. The implications for managers are to analyze the buying decision process and incorporate the requirements into the e‐commerce planning.

Keywords

Citation

Huarng, A.S. and Christopher, D. (2003), "Planning an effective Internet retail store", Marketing Intelligence & Planning, Vol. 21 No. 4, pp. 230-238. https://doi.org/10.1108/02634500310480112

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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