To read this content please select one of the options below:

E‐trust: the influence of perceived interactivity on e‐retailing users

Bill Merrilees (Griffith University, Gold Coast, Queensland, Australia)
Marie‐Louise Fry (University of Newcastle, Newcastle, New South Wales, Australia)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 April 2003

5862

Abstract

E‐retailing has received considerable attention in recent years, especially with the help of consumer behaviour concepts and tools. This particular paper focuses on e‐trust and its antecedents. Special attention is given to the proposition that the more a site is perceived to be interactive, then the greater the trust that users attach to that site. Previous research has demonstrated this relationship with respect to a particular site. The current paper re‐examines this relationship with respect to another site. More importantly, the paper tests whether the nexus between interactivity and e‐trust applies to both pure “click” and “brick and click” e‐retailers.

Keywords

Citation

Merrilees, B. and Fry, M. (2003), "E‐trust: the influence of perceived interactivity on e‐retailing users", Marketing Intelligence & Planning, Vol. 21 No. 2, pp. 123-128. https://doi.org/10.1108/02634500310465461

Publisher

:

MCB UP Ltd

Copyright © 2003, MCB UP Limited

Related articles