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The relationship between consumer characteristics and attitude toward online shopping

Shwu‐Ing Wu (Department of Business Administration, National Chin‐Yi Institute of Technology, Taichung, Taiwan, ROC)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 February 2003

34366

Abstract

The purpose of the experiment reported here was to examine Internet user concerns and perceptions of online shopping. The attitude of Internet users toward online shopping was measured using the Fishbein model. The relative factors influencing user attitudes toward online shopping and the relationship between the attitude and the influence factors were explored. The results show that the Fishbein model can effectively measure consumer attitudes and the examined consumer characteristics were important influence factors on consumer attitudes and online shopping decisions.

Keywords

Citation

Wu, S. (2003), "The relationship between consumer characteristics and attitude toward online shopping", Marketing Intelligence & Planning, Vol. 21 No. 1, pp. 37-44. https://doi.org/10.1108/02634500310458135

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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