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The internationalization of US Internet portals: does it fit the process model of internationalization?

Daekwan Kim (Department of Marketing and Supply Chain Management, The Eli Broad College of Business, Michigan State University, East Lansing, Michigan, USA)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 February 2003

4206

Abstract

Although the theory of the gradual internationalization of firms has been widely studied and supported by researchers, very little is known about the internationalization of electronic commerce firms. This study conducted a case study on Yahoo! Inc., AOL, Lycos, and AltaVista. Spearman correlation and Kendall’s tau analyses along with two proxy psychic distance indices were deployed to investigate whether the gradual internationalization theory can be applied to electronic commerce firms. The results reveal that the gradual internationalization of Internet firms is better supported by the sociocultural distance index than the cultural distance index. Some implications of findings are also discussed along with other characteristics of the internationalization of the Internet portal firms.

Keywords

Citation

Kim, D. (2003), "The internationalization of US Internet portals: does it fit the process model of internationalization?", Marketing Intelligence & Planning, Vol. 21 No. 1, pp. 23-36. https://doi.org/10.1108/02634500310458126

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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