The adoption of strategic marketing and its contribution to the competitive success of New Zealand companies
Roger
Brooksbank
(Department of Marketing and International Management, University of Waikato, Hamilton, New Zealand)
David
Taylor
(Department of Marketing and International Management, University of Waikato, Hamilton, New Zealand)
Abstract
Keywords
Citation
Brooksbank, R. and Taylor, D. (2002), "The adoption of strategic marketing and its contribution to the competitive success of New Zealand companies", Marketing Intelligence & Planning, Vol. 20 No. 7, pp. 452-461. https://doi.org/10.1108/02634500210450882
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:Emerald Group Publishing Limited
Copyright © 2002, Emerald Group Publishing Limited
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