TY  - JOUR
AB  - 
VL  - 20
IS  - 7
SN  - 0263-4503
DO  - 10.1108/02634500210450846
UR  - https://doi.org/10.1108/02634500210450846
AU  - Prendergast Gerard
AU  - Hing Chuen Leung
AU  - Phau Ian
PY  - 2002
Y1  - 2002/01/01
TI  - Understanding consumer demand for non-deceptive pirated brands
T2  - Marketing Intelligence & Planning
PB  - Emerald Group Publishing Limited
SP  - 405
EP  - 416
Y2  - 2024/04/25
ER  -