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Consumer attitudes to utility products: a consumer behaviour perspective

Anna Watson (University of Surrey, Guildford, UK)

Howard Viney (Middlesex University Business School, London, UK)

Patrick Schomaker (Lufthansa German Airlines, Frankfurt, Germany)

Marketing Intelligence & Planning

ISSN: 0263-4503

Publication date: 1 December 2002

Abstract

Keywords

Citation

Watson, A., Viney, H. and Schomaker, P. (2002), "Consumer attitudes to utility products: a consumer behaviour perspective", Marketing Intelligence & Planning, Vol. 20 No. 7, pp. 394-404. https://doi.org/10.1108/02634500210450837

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Emerald Group Publishing Limited

Copyright © 2002, Emerald Group Publishing Limited

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