TY  - JOUR
AB  - This paper examines the connection between environmental scanning for market intelligence, organizational culture and generic strategies. The generic strategies, based on the Miles and Snow typology, are related to the organizational culture types developed by Deshpande et al. An enhanced model of the one proposed by Deshpande et al. is presented. By providing a more complete model, it is possible to more accurately represent an organization’s interaction with its environment with respect to its generic strategy and scanning approach. Propositions are presented pertaining to the type of scanning approach utilized by organizations in each quadrant. The paper concludes with planning implications for each quadrant.
VL  - 20
IS  - 1
SN  - 0263-4503
DO  - 10.1108/02634500210414747
UR  - https://doi.org/10.1108/02634500210414747
AU  - Saxby Carl L.
AU  - Parker Kevin R.
AU  - Nitse Philip S.
AU  - Dishman Paul L.
PY  - 2002
Y1  - 2002/01/01
TI  - Environmental scanning and organizational culture
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 28
EP  - 34
Y2  - 2024/04/25
ER  -