TY  - JOUR
AB  - Examines patronage motives and product purchase patterns within the context of a mall. Specifically, determines: the relative importance consumers attach to a set of 24 patronage motives when choosing a place to shop; these shoppers’ purchase patterns of a set of 21 products; and inter and intra similarities/dissimilarities among motives and product purchase patterns. Managerial implications for mall administrators are discussed. Concludes that to enhance its appeal to variety seeking shoppers, the mall should monitor consumer buying trends and make necessary adjustments to its tenant mix. Amenities and center quality also need to be considered. Recommends further research of this type in other communities.
VL  - 19
IS  - 2
SN  - 0263-4503
DO  - 10.1108/02634500110385336
UR  - https://doi.org/10.1108/02634500110385336
AU  - Yavas Ugur
PY  - 2001
Y1  - 2001/01/01
TI  - Patronage motives and product purchase patterns: a correspondence analysis
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 97
EP  - 102
Y2  - 2024/04/23
ER  -