Chronicles of the Celtic Marketing Circle, Part I: The Paradise Parchment

Aedh Aherne (McArt Professor of Marketing, Coole Community College of Commerce, Beal Feirsde)

Marketing Intelligence & Planning

ISSN: 0263-4503

Publication date: 1 December 2000

Abstract

Looks at the life and poetry of W.B. Yeats to establish whether or not he engaged in marketing and what his marketing practices were. Uses Yeats as an example of Irish marketing at its best. Suggests that a Celtic Marketing Era will reappear to challenge the established “Anglo‐Saxon” approach to marketing and marketing education.

Keywords

Citation

Aherne, A. (2000), "Chronicles of the Celtic Marketing Circle, Part I: The Paradise Parchment", Marketing Intelligence & Planning, Vol. 18 No. 6/7, pp. 400-413. https://doi.org/10.1108/02634500010348996

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Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited

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