Chronicles of the Celtic Marketing Circle, Part I: The Paradise Parchment

Aedh Aherne (McArt Professor of Marketing, Coole Community College of Commerce, Beal Feirsde)

Marketing Intelligence & Planning

ISSN: 0263-4503

Publication date: 1 December 2000


Looks at the life and poetry of W.B. Yeats to establish whether or not he engaged in marketing and what his marketing practices were. Uses Yeats as an example of Irish marketing at its best. Suggests that a Celtic Marketing Era will reappear to challenge the established “Anglo‐Saxon” approach to marketing and marketing education.



Aherne, A. (2000), "Chronicles of the Celtic Marketing Circle, Part I: The Paradise Parchment", Marketing Intelligence & Planning, Vol. 18 No. 6/7, pp. 400-413.

Download as .RIS




Copyright © 2000, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.