Marketing‐driven consumer culture is often indicted in the degradation of the ecosphere. Futurists envision an ecological crisis in the new millennium. Marketing and consumer research can be enlisted in the aversion of this crisis. Political and philosophical regimes of environmental reclamation and redemption must be mobilized by conversion experiences in the individual’s soul. In this paper, I propose that marketers instigate millenarian activities to trigger a revitalization movement in the service of ecotheology. Such a provocative enterprise is well suited to the discipline’s posture of eminent domain at century’s end. I offer some suggestions for the shape that such a revitalization might take.
Sherry, J. (2000), "Distraction, destruction, deliverance: the presence of mindscape in marketing’s new millennium", Marketing Intelligence & Planning, Vol. 18 No. 6/7, pp. 328-336. https://doi.org/10.1108/02634500010348914Download as .RIS
MCB UP Ltd
Copyright © 2000, MCB UP Limited